Nina Mazar and Chen-Bo Zhong on the relationship between ethical and unethical acts

“…people tend to be strongly motivated to engage in prosocial and ethical behaviors if their moral self is threatened by a recent transgression; they are least likely to scrutinize the moral implications of their behaviors and to regulate their behaviors right after their moral self has experienced a boost from a good deed. This implies [...] http://bit.ly/awWwP2